Benetton on the stock market

Most of the trading in Benetton ordinary shares during 2009 took place on the Italian Stock Exchange, run by Borsa Italiana S.p.A.; Benetton also quotes and trades its American Depositary Receipts (ADR) in the international OTCQX system, allowing American investors to have constant access to the Group's latest news and information.

The Group capitalized at Euro 1.075 billion at December 31, 2009.

Between the end of 2008 and end of 2009, the Benetton stock had an average price of Euro 6.12, reporting a high of Euro 7.55 on October 8 and a low of Euro 4.42 on March 5.

An average of approximately 280,000 shares were traded each day.

The Group's Investor Relations office ensured that the financial markets were kept constantly and promptly informed over the course of 2009; IR activities were structured in an organized, proactive fashion that fostered understanding of the business's dynamics and interaction with the markets concerned.

The channels of communication with the Group's shareholders and investors were kept constantly open, through conference calls, video conference calls, face-to-face presentations, participation in roadshows, presentations at broker conferences, company visits, presentation of the collections and in-store visits.

Communication activities involved not only shareholders and investors on the major financial markets, but also potential new investors with investment profiles matching the Group's structural characteristics and strategic outlook.

The Investor Relations website, which publishes details of Benetton’s latest share price on the Milan market and the presentations of the Group's quarterly results, was updated in 2009, with particular attention to revising the section on brands in order to communicate transparently the changes in the identity of the Group's brands both in product style and image.

The descriptions contained in the Operations, Commercial and Communications sections were also updated to reflect the Group's constant policy of renewal in the face of market change.

Additional services and information are available at www.benettongroup.com/investors.

2005-2009 dividend per share performance (euro)

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